Internet marketers cannot afford to ignore the power of rapidly evolving trends like Web 2.0 and will lose out if they fail to understand how to make it work for them.

Whereas regular marketing was a process of message generation and delivered by a one-way process (marketer to customer), Web 2.0 marketing is controlled by peer-to-peer communication.

The rise of social media powered by Web 2.0 is as dramatic a change for marketing as the telephone was for voice communications, and is described by Wikipedia as “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.”

In an era where customers can openly and freely discuss your products and services, and post compliments and complaints that can be discovered by thousands of Internet users – marketers need to not only be aware of, but be involved in, social marketing, as well.

Peers trust these reviews – social proof is extremely powerful, and though you cannot control others’ messages, you can influence the direction of the conversation by being involved.

Here are some ways for internet marketers to start embracing the social marketing phenomenon.

Learn about it

Know the different platforms that are available, and see how each is being used to great effect. Research those that are a good fit for your niche.

Include it in your plan

While Web 2.0 marketing opportunities can pop up without any involvement from you, it is useful to think strategically about committing your online marketing resources. Keep an eye out for natural opportunities for social marketing.

Communicate

Social media sites rely on two (or many) way communication and there are many ways of joining in. Add tools like blogs, wikis, tags, surveys and quizzes, videos and audios to your websites – and enable comments on blogs.

Don’t expect to site back and wait for visitors to your site. You need to participate in conversations in others’ blogs, in forums, on Twitter etc.

Good content travels

Make valuable and interesting posts that readers will just have to bookmark, and share – it’s a type of viral marketing. Interesting and original content gets forwarded rapidly – just like a virus. Fresh content is gobbled up quickly. Encourage visitors to bookmark and tag your content – do it by including bookmark buttons clearly on your site and posts.

Sight and Sound

Video sharing sites like YouTube are too big a marketing opportunity to overlook, so go out of your way to create short videos and post them to YouTube and other video-sharing sites. The search engines will reward you with good rankings, and your message will be seen by a potential audience of millions. As well, how-to’s, interviews, and inspirational stories can be recorded as podcasts. Set up newsfeeds for releases of audio and video content so your audience can opt in and be notified of new releases

By engaging your audience, social media marketing gives you the opportunity to turn strangers into followers and followers into customers. These followers will become your online sales reps. They will promote your products and services for as long as you deliver value.

The best way to get top social media exposure is providing original and interesting content that readers will just have to share with their peers.

WHAT IS . . . Affiliate marketing is one of the most profitable online businesses. Its potential is endless and it works for you 24 hours a day, every day. So how exactly does affiliate marketing work? Every business wants to sell its products and most have discovered that they have a huge worldwide market when they get online. But this means advertising to bring people to your website to see your products, and this carries an associated cost. What better way to sell your product than to have someone else do the selling for you, an affiliate marketer, and pay them a commission on each sale! You could be this affiliate marketer. So, if you want to be an affiliate marketer, find a product that you believe in and could get enthusiastic about, and then look up the website and look for the “affiliate” link. Once there you will be given a special affiliate’s hyperlink that you can use to direct people to this particular business. This hyperlink also tells the business that the person who buys as a result of your advertising was sent by you. So, if there’s a sale, you, the affiliate marketer, get the commission! An important part of this whole affiliate marketing process is the advertising that the affiliate does. And there are a lot of sites on the internet that are there to help the affiliate marketer to do this. CONCENTRATE ON ONE Although in the beginning, the affiliate marketer will want to experiment a bit, it doesn’t take long to work out that it is far more effective to concentrate on one business, especially if that business has a 2 tier affiliate program. This means that any method that the affiliate marketer uses to advertise the business is concentrated and you aren’t spreading yourself too thin. PUT IN THE HARD YARDS The Macquarie Dictionary defines “Hard Yards” as “To go through with difficult and demanding work in order to achieve an end.” Whatever the promises that may be made, profitable affiliate marketing doesn’t happen easily. The money does not just start rolling in without a fair bit of hard work from you, the affiliate marketer, to begin with. But this dies not mean that you shouldn’t give affiliate marketing a go. In fact, when you achieve something after hard work it is far more rewarding that if it just fell in your lap. This is the case with affiliate marketing. BE WILLING TO INVEST A LITTLE It is true that you can be an affiliate marketer without having to spend any of your own money. And this may be a good way to start, so that you don’t buy any “dead ducks”. However, in the long run, once the affiliate marketer has settled on a particular business, it is probably worth buying some of the excellent affiliate marketing ebooks that are available to help you improve what you are doing. There are also various programs available to help you to set up your affiliate marketing selling and processing equipment and to improve your selling techniques. But don’t rush into these. LOOK FOR 2 TIER AFFILIATE MARKETS A 2 tier affiliate market is simply one in which you are paid for introducing another affiliate marketer to the business, and then when they in turn bring another person into the business you are paid again. This makes the whole exercise more profitable. There are plenty of guidelines to finding these two- or multi-tier affiliate marketing businesses if you simply Google up “2 tier affiliate list” or something similar. HAVE FUN! Affiliate marketing should be fun as well as profitable. Of course it must be taken seriously, but what could be better than sitting at home and working under your own conditions, with your own affiliate marketing business, and seeing the money rolling in. The secret is to keep the balance between enjoyment and diligence. If you do this affiliate marketing will bring you financial freedom. Ray Moore Founder http://flyfreeenterprises.com

Internet being the most widely used platform for promotion, information gathering and communication, has given rise to various innovative business practises. There has been a huge shift in the pattern of the business in past few years. One most significant evolution of this revolution is seen in the form of Affiliate Marketing.

Affiliate marketing has reached great heights in the world of Internet marketing. With robust and efficient mechanism this has become one of the most widely used means of promoting the business. A fair and effective system which benefits all the parties involved. The main purpose of Affiliate marketing is to offer enhanced business promotion over the web.

Affiliate marketing networks are the meeting point of various affiliates and the merchants. The focus of the affiliate marketing networks is to offer reliable and efficient services to the people who indulge in affiliate marketing. Affiliate marketing networks work like the agencies or the common platform between the affiliates and the merchants, thus providing both, the opportunities to make profit.

Affiliates offer marketing services to the merchants in the form of branding through banners, links advertisements etc. The prime goal is to generate potential traffic for the merchant websites. The Affiliate network gives both the affiliate and the merchants a great pool of choice. Since the affiliate networks have great contacts and associations they can provide the affiliates with a number of options to choose from the merchants. In the same manner the merchants can benefit from the affiliate networks as they help them keep the correct track of the traffic

Redirected and make payments only if the desired results are achieved.

Why Affiliate networks?

A robust affiliate network helps the affiliates make profit. Any affiliate network provides exceptional offers to the affiliates which they can promote. The profits earned by various different campaigns can be consolidated and the affiliates receive the total payment in place of various minimal payments. The concept is rather simple and comprehensive. It is easy and convenient to receive and keep account of the payments. By logging on to a particular affiliate network you get full support and guidance thereby refraining you from suffering any loses. The efficient affiliate programs ensure that you get the best services and true value for your promotion activities. If you do not associate with an affiliate network and operate independently then you may face certain difficulties like delay and discrepancy in the payments. However the affiliate networking services ensure that you get all your payments without any deviations. Affiliates can choose various offers and campaigns which they want to promote and then get payments as per the performance. The network provides full support and you can find out the status of your campaigns, the amount of money you have earned and how much has been paid to you at any point of time.

It is always advisable to get associated with a certain Affiliate network if you are ready to make a foray into the world of affiliate marketing. One has to undertake considerable amount of research and study before selecting an affiliate marketing network. Once you have selected any affiliate network you should try to identify and get familiarized with the system, their work and the various campaigns. Understanding the system helps you gain better profits and enhance your income. Getting assistance by the affiliate manager helps you become more successful in the world of affiliate marketing.

Affiliate networks assign special people referred to as affiliate managers to assist you while the affiliate campaign is been carried out. These managers answer all your queries regarding the business procedure and help you perform in an efficient manner.

So join an affiliate network, get useful assistance and increase your profit.

Advertising and marketing should be a top priority for any business and with the age of the internet comes the best ever way of marketing and attracting new clients, customers and internet traffic, based on targeted online marketing. Using an internet marketing agency or SEO consultants for your campaign is both cost-effective and fully-measurable via online statistics software so you can track every aspect of your marketing campaign

Pay per click (PPC) is a popular method of advertising for mostly larger businesses and involves bidding on keywords to attract users to your web site. These “sponsored links” are then displayed at the top positions of search engines such as Google, Yahoo and MSN.

PPC can and does work for many businesses, but unless you have a dedicated, sustainable budget, this is probably not the most cost-effective of routes. Click fraud has been a buzz word for a while now and it needs to be taken seriously before starting any campaign as this could prove costly to your business.

The preferred option of internet marketing for most businesses and for the majority of search engine users, is the “organic” or natural listings which are essentially free, but rely on the algorithms of the search engines to determine which pages and sites appear at the top of the list.

It is not rocket science to get a top ten search engine ranking, but if your business is in a competitive industry, it can be costly and you may have to wait up to three months before results are seen.

To get new business with a top ten ranking on Google, Yahoo and MSN you will need to have an SEO consultancy that takes into account Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and a linking campaign to put a trust factor into your web site.

Once you get a top ten search engine ranking through an internet marketing agency or SEO constultancy, you will start to receive enquiries, phone calls and sales only if your site has undergone a usability and an accessibility test, without this all your hard work and investment may be for nothing. You could have a top ten search engine ranking, but if you have a poor website that does not make it easy for visitors to take the action you want them to, you have made a mistake and you will have to edit your website or get your SEO consultants or your internet marketing agency to do it for you.

With a well planned internet marketing strategy, your website will benefit immensely and your web traffic will dramatically increase as a result.

Search engine optimisation is not a mystery, more of a strategic implementation of good search engine policies and practices to ensure your online business fulfils it’s potential.

Copyright Utopia Solutions

Whether you are into Internet Marketing as a business or not, somewhere along the line you have heard of affiliate marketing and affiliate programs. This type of marketing and these programs are forms of advertising on the Internet which provide a financial reward to affiliates for driving traffic to the advertiser in hopes of generating a sale.

Does this sound complicated? It really isn’t as complicated as you may think. As an affiliate, you are guaranteed a specific amount of money or a flat percentage of every sale you generate. The advertiser pays you from a link you place on your website. This link is what generates the traffic to the advertiser and hopefully results in a sale or two.

Sounds pretty simple when it’s written that way doesn’t it? Well, affiliate marketing is not as easy as it sounds. At least not for the affiliate marketer.

Affiliate marketing like any online or offline business has it’s good days and months as well as it’s bad ones. As an affiliate marketer, you have to do more than just put a link on one or more websites. It takes time and effort on your part to be a successful affiliate marketer.

Personally, I love Affiliate marketing and you will too once you understand it. As an affiliate, you must really understand the products you are promoting. If you can’t answer the questions of prospective customers, they surely won’t purchase from you. They will search for another site that can provide them the answers they are seeking.

To be a successful affiliate marketer, you should have your own affiliate marketing program set up to provide you many additional streams of income. As an affiliate marketer, the reasons below should help you understand why this is one of the most lucrative forms of Internet advertising and owning your own online affiliate business is something you should strive for.

1. Affiliate Marketing Has Very Low Start Up Costs

One of the prime reasons many individuals do not start their own Internet Marketing business is because it is very expensive to start a new business. Having your own business online selling your products can be just as expensive as opening up a store on the corner of 1st and Main in Any City USA.

This is where Affiliate Marketing is good for you and for the online business owner. Most affiliate marketing programs can be started for almost zero dollars. You initial cost would be getting a website and paying monthly hosting fees. Those are your two high price items.

2. No Inventory Required

As an Affiliate Marketer, you don’t generally have to purchase the products to promote them, you don’t have to keep a running inventory or even deliver the product to the purchaser. That is all handled by the merchant you are promoting.

3. Leverage Your Affiliate Program For Unlimited Income

Unless you have your own business, your monthly income is basically derived from your JOB. You go to work you get paid. You don’t work, you have no income. Pretty basic. With Affiliate Marketing, your affiliates can and do provide you a steady stream of income that allows you to focus on other areas of your business.

You initially set up your affiliate program, provide the text links, the banners and even email advertisements to help them promote your business and products. As more affiliates place your links on their sites, your traffic increases and so does your income.

4. Promote Your Business Worldwide

Affiliate marketing, unlike your basic brick and mortar store, can easily be promoted worldwide. The Internet is the perfect global market. Once you have provided all the tools to your affiliates and they each begin their promotions of your products and services, it’s hard to tell where your next customer will come from. Exciting isn’t it?

5. Virtually Zero Risk Involved

One of the primary reasons Affiliate Marketing is so popular is that anyone can become an affiliate and sell hundreds or even thousands of products with virtually zero risk of loosing their own money. For individuals that have a minimal advertising budget, affiliate marketing can be one of the most lucrative prospects. The return on investment is incredible.

6. 24 Hour Virtual Stores

One of the greatest things about having your own online business is that it never closes. When you put up your niche website, it is a 24 hour virtual store that anyone can access – even if it’s 2:00 am. Your store is open to everyone 24 hours a day, regardless of their location in the world. Can it get any better than that?

Now, with all that said, as an affiliate marketer all of your efforts could be wasted if you don’t have the right niche product and promote it to the right niche customer base. Spend a little extra time doing niche and product research before you begin promotion and you will make a lot more income when you begin promoting your new affiliate products.

Internet marketing seems to be a very popular trend now a days to individuals who have opted for conducting an online business. Analyzing your marketing strategy and putting these in right combination to make your marketing efforts effective is what entails a successful business on the net.
An e marketing effort supports the customer base almost round the clock. The helpdesk and support desk facilities, trouble ticket raising options are making it more and more convenient for the clients to opt outsourcing services online. Most of the marketing efforts that cater to the organized sector are open 24 hours and 7 days a week. Moreover, the reach is global and customers feel convenient to shop/communicate anytime they want to.
An offline business could be very resource consuming in terms of cost of advertising and promotion through postal mails and networking similar business partners through tele-calling and organizing physical interactive sessions. In e-marketing, the cost of establishing your presence and networking with identical bloggers is nothing compared to offline business.
In offline business, many efforts are thriving on paperwork that takes much more time to be organized, dispatched, and reached to potential clients. Promotional emails are effective to let your prospects know about your products and services.
In e-marketing, automated tools and/or software does the whole thing. Your clients are updated immediately about any new modifications and alternations in information through RSS feeds. RSS feeds are brilliant way to update information and news in businesses that are information sensitive.
Creating interactive platforms, initiating discussions and bloggers community are the best things that endorse co-operative marketing efforts through collaboration and networking. Unlike an offline business, you do not always need a physical space to initiate and promote communication among similar minds. Virtual presence makes you visible and established in your business domain.
There are few disadvantages of Internet marketing. Though cost effective and time saving, internet marketing is not always free. Hardware safety and quality assurance, software that facilitates the unique business requirements, setting up or tagging with online payment channels, online distribution costs, maintenance of site and upgrading are all the requirements for a successful sustaining business on the net.
Moreover, there are not many people who will enroll as loyal customers in your customer database. While this number grows over the years with time, you will do well to depend on some offline complementary methods that enhance your customer database. Striking a balance between offline efforts and continuing online efforts or a combination of the two actually helps you to highlight your market presence as an entrepreneur.
Internet as a virtual marketplace is still not very acceptable to orthodox buyers who prefer physical interaction and physical review of goods/ services before buying them. Building up the trust that interactions in the virtual world are real and honest is an ongoing process and it would require some more time to achieve this dependence on internet marketers.
There is a lot of competition in e-marketing. People are trying hard to promote diverse products and locate the right niche audience. Since internet marketers do not have faces, it is very difficult to identify with their brand and services unless their sites are exceptionally designed to facilitate more and more user participation and understanding. Marking your presence through your brand and USP could be virtually challenging and time taking process.
Therefore, it is very important that you are aware of the reward and inconveniences of internet marketing before you really strategize to optimize your revenue on the advantages and nullify the disadvantageous effects of virtual e-marketing.

Affiliate marketing is one of the most effective and powerful ways of earning money online. This is an opportunity that gives everybody a chance to make a profit through the Internet.

Affiliate marketing is flourishing and spreading across the internet at an incredibale rate. Some would argue that the future for Affiliate Marketing is as far reaching as that of the internet itself.

Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant’s products by linking to the merchant’s website.

Affiliate Marketing is selling on behalf of someone else in return for a percentage of the sale. You stock no product, don’t need to package or handle, nor do you have the normal business overheads.

Affiliate marketing is often called, “performance-based-marketing”, meaning you don’t pay the advertiser until they sell something. Affiliate marketing ensures that you only pay when your ad results in a sale.

Affiliate marketing is nothing more than commissioned sales on the Internet. The affiliate is a commissioned salesperson for a specific product or service which he is promoting through online advertising.

Affiliate marketing is a really easy way to get started online. The reason for this is that it is a lot of work to create a product and learn all the skills required to make money online. Affiliate marketing is one of the biggest markets on the internet today.

More so than any other type of business, people are hanging up their traditional nine to five jobs and joining the internet bandwagon. Affiliate Marketing is the fine art of selling other people’s stuff online, usually through your own website.

I believe that Affiliate Marketing is the fastest, easiest, and most effective way to break into the Internet Marketing field of business and I also believe it is one of the best Home Businesses you can start.

Affiliate Marketing is simply the art of selling products for a company. It’s like being a Car Salesman who works on commission, except as a car salesman – you can’t sell just any car (in most cases).

Affiliate Marketing is a way for advertisers to reach potential customers and only pay when a visitor takes some predefined action. Predefined actions range from a sale to registration.

Affiliate marketing is a gamble. That’s no secret to affiliates rolling the dice every day on new offers and campaigns.

Affiliate marketing isn’t for the weak of heart.If you want to be successful and make money from it, you need determination and motivation. Affiliate marketing is tough. Anyone who tells you different is most likely very very smart, or very very stupid.

Affiliate marketing is really about working with partners to help market or even sell your products. Think of how authors often put the Amazon widget on their blog to sell their book in hopes they get a small residual.

Affiliate marketing is both an effective and powerful way to earn money online. The affiliate marketing programs are easy to join and implement. Affiliate Marketing is the most promising and lucrative business model on the internet.

There are millions of affiliate marketers but there is more than adequate money for everyone out there. Affiliate Marketing is the relationship between website owners and merchants whereby the merchant offers the website owner (affiliate) commission for linking to his/her merchant site.

Affiliates send traffic to the merchant site through these affiliate links and the affiliate is rewarded each time a visitor converts to a sale (CPA) or lead (CPL).

Affiliate Marketing is definitely a system that works. Affiliate marketing is the Home Business model that CAN bring you home business success, without outlaying a cent.

If you have “The Affiliate Guide Book” you will be armed with the information, method and wherewithal to successfully achieve your work from home dream.

Do yourself a favor – DO IT NOW! Affiliate marketing is not easy work but it’s is definitely a good way to build a side business that could have the potential to be a full time job.

I personally believe that the emails are most poorly utilized, internet marketing services, and most unrightfully misunderstood too. I know of many people who are very annoyed by this technique of marketing and consider it to be a spam too. But, to tell you the fact, it is not a spam technique rather it can be quite useful both to the receiver and the sender.

But before you begin strategizing your email marketing plan, I thought of telling you a few issues related to the email marketing technique and tell you how it can be resolved and used to provide best results to your internet marketing services.

One drawback of the email marketing plan is that most email service providers classify such mails as spasm and they are delivered in the recipient’s spam folder. In order to ensure that your mails are delivered to their inbox, and that they are read by your users, it is better that you use good email software that should resolve your delivery issue. Return Path is one such software I can suggest.

If you ask for my suggestion, I would say that I like emails that are personalized than those that are centralized. What I mean to say here is, when you are sending a mail to your customer try and speak to them specifically about what their preferences are and what they have been looking for. For instance if you can track what product they purchased from you, you can send them promotional mails on similar or related products or on the upgraded version of the same. Believe me guys this trick works wonders on internet marketing, as the recipients realize that you are keeping track of their activities and that they are important to you.

Another essential thing that can make your emails work is a good blend of creativity, promotions and offers. It is an unusual combination which is hard to achieve, but if done in just the right manner, it can add a lot of promotional value to your email marketing strategy.

So guys, always remember these steps before you use emails for your internet marketing services.

Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Affiliate marketing isn’t for the weak of heart. If you want to be successful and make money from it, you need determination and motivation. Affiliate Marketing is simply the art of selling products for a company.

It’s like being a Car Salesman who works on commission, except as a car salesman you can’t sell just any car (in most cases).

Affiliate Marketing is that if a customer is not satisfied with the product he or she purchased they will usually go straight to the merchant to complain or request a refund. In rare cases, they may come back to your website and contact you through your information there, but that is really unusual.

Affiliate marketing is often overlooked by the traditional marketing community. The branding thing is touchy because many merchants DO use affiliates for branding which is really unfair, because affiliates don’t make a dime for showing off a brand.

Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate’s website. Affiliate Marketing is selling on behalf of someone else in return for a percentage of the sale.

You stock no product, don’t need to package or handle, nor do you have the normal business overheads. Affiliate marketing is the original and purest form of performance-based media and a critical weapon in the customer acquisition arsenal for many online retailers.

Affiliate publishers can deliver a steady stream of online sales and actions in exchange for a commission, but affiliate marketing does not equate to “Build it and they will come”.

Affiliate Marketing is definitely a system that works. Affiliate marketing is another type of marketing which many business owners find to be both worthwhile and affordable.

For many the appeal of affiliate marketing is the affiliates are not compensated for their efforts unless the business owner sees some type of gain from the advertising.

Affiliate marketing is nothing more than commissioned sales on the Internet. The affiliate is a commissioned salesperson for a specific product or service which he is promoting through online advertising.

Affiliate marketing is the Home Business model that CAN bring you home business success, without outlaying a cent. If you have “The Affiliate Guide Book”, you will be armed with the information, method and strategies to successfully achieve your “Work from home dream”.

Do yourself a favor – DO IT NOW! Affiliate marketing is both an effective and powerful way to earn money online. The affiliate marketing programs are easy to join and implement.

Affiliate marketing is one of the most effective and powerful ways of earning money online. This is an opportunity that gives everybody a chance to make a profit through the Internet.

Affiliate marketing is often called, “performance-based-marketing”, meaning you don’t pay the advertiser until they sell something. Affiliate marketing ensures that you only pay when your ad results in a sale.

Affiliate marketing is really what you make of it. If you really put a great deal of work into your business, you will likely find success.

Affiliate Marketing is the most promising and lucrative business model on the internet. There are millions of affiliate marketers but there is more than adequate money for everyone out there.

Affiliate Marketing is way for advertisers to reach potential customers and only pay when a visitor takes some predefined action.

Affiliate marketing is not easy work but it’s is definitely a good way to build a side business that could have to potential to be a full time job. To be a part of third party companies like eBay Partner Network (formally Commission Junction) cost you nothing.

An Internet Marketing Strategy is just as important as a business plan. Having an online marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Don’t be intimidated by the big online retailers, you should welcome the opportunity to compete with them. Learn what it can do for your marketing efforts.

Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. Explore strategies and techniques that you can use on the Internet that will enhance and support your business’s overall marketing objectives. Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and over all brand awareness.

The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered exclusively on the Internet. Networking is one of the most effective ways to find clients for any consulting or professional services business. Learn how to increase your possibilities by networking online.

If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. Don’t be intimidated by the big online retailers, instead you should welcome the opportunity to compete with them. All the while, healthy competition is good in order for you to further push yourself through the wall to create a more unique product for your buyers or target markets.

An Internet Marketing Strategy can help position you to your target and niche market as well as increase conversion by following the five levels of the sales process mentioned below. While the answer seems simple the process is a bit more involved but vital to the success of a business that is about to launch online. Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has.

If you are among the majority of business owners you probably answered no to all of the above questions. Businesses are very careful when it comes to spending marketing dollars, but truth is most businesses have neglected the most effective marketing tool that they have which is the strategic planning of their internet presence. It’s not a problem to spend thousands of dollars to pay for the design and development as long as the planning process and strategy building has not been neglected.